Is Email Marketing Still Effective? Here's What You Need To Know

Does email marketing still work?

Compared to AI-driven content marketing campaigns, video streaming, and social media, email marketing can seem pretty outdated. Of course, just because something is a little old doesn't mean it's not useful. Email still has power as a promotional tool. 

We send around 102.6 trillion emails every year, and the average user gets about 13 commercial emails in their inbox each day. Plus, despite the rise of social media, about 75% of teenagers consider email a crucial part of everyday life. 

Approximately 99% of people (of all ages) check their email every day, and some even check their messages up to 20 times per day. 

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